What is Server-Side Tracking, and Why Does It Matter for Marketing? Imagine you’re running a high-end retail store. You want to know what your customers are buying so you can […]
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Will is the co-founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain, Head of Search Marketing at Ogilvy, and SEO specialist for brands like 3M and Siemens. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.
Looking back over the past 100 years, some of the most impactful partnerships weren’t just about combining resources or expertise—they were about bringing together two companies that shared or expanded […]
Here’s our five key predictions on how the partnership between Waymo and Hyundai could impact each company’s brand, particularly in terms of shared audience, technological advancements, and market positioning. 1. […]
Conferences are a treasure trove of growth potential for any startup. Networking, customer insights, sales, awareness, and partnership opportunities all overflowing one large room like Scrooge McDuck’s vault of gold […]
In the competitive world of e-commerce, the key to sustainable success is mastering the art of audience growth. It’s an ongoing process that goes beyond mere numbers; it’s about cultivating […]
In today’s digital era, engaging and growing your customer base is crucial for the success of any online business. With the abundance of audience development tools available, it can be […]
Are you tired of being just another voice in the endless chatter of the digital realm? Desperate to captivate your cyber crowd and leave them breathless with anticipation? Look no […]
Partnerships are arguably the most effective way to achieve massive growth, but far too often the work of identifying, analyzing, and leveraging the best partners is insufficient. In reality, it’s […]
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