Geofence Event Targeting Case Study: NADA 2025 (Automotive)

Client: Automotive Industry

Event: NADA (National Automobile Dealers Association) Show 2025

Venue: Ernest N. Morial Convention Center, New Orleans, LA (900 Convention Center Blvd, New Orleans, LA 70130)

Flight Dates:

• Geofence: Jan 23–25

• Geofence Retargeting: Jan 23–Feb 9

• Ad Format: Display (Mobile, Laptop, Tablet, Desktop)

• Creative Sizes: 320×50, 300×50, 728×90, 300×600, 300×250, 160×600, 120×600

A leading dealership software provider wanted to drive targeted awareness and booth traffic at NADA 2025, the leading conference for automotive retail innovation. Their goals were to:

• Build real-time awareness among dealership decision-makers on-site

• Increase foot traffic to their NADA booth

• Increase website traffic to their NADA landing page

• Retarget high-intent attendees post-event

• Beat last year’s benchmark metrics and industry CTR averages

Shared Audiences implemented a precision Geofence Event Targeting campaign that activated a virtual perimeter around the Ernest N. Morial Convention Center during the conference dates. Devices seen inside the venue were targeted with display ads in real time — and then retargeted with ongoing messaging across mobile, tablet, and desktop for two weeks after the event.

The GPS and Wi-Fi driven targeting campaign, we enabled the client to:

• Reach attendees while they were physically present at the event

• Deliver relevant, mobile-first creative designed for on-the-go conference attendees

• Retarget these same users post-show with conversion-focused creative

• CTR Performance: The campaign delivered a CTR of 0.16% — 60% above the previous year’s 0.10%, and more than 2x the industry average of 0.07%.

• Cross-Device Impact: Ads were delivered across mobile, desktop, tablet, and laptop, allowing for maximum visibility and performance.

• High-Intent Retargeting: Post-event campaign drove 1,284 sessions from just 881 banner clicks — suggesting strong on-site relevance and extended brand interest.

• Creative Optimization: The 300×600 laptop ad dramatically outperformed with 2.09% CTR, highlighting the importance of format-specific creative.

Shared Audiences’ geofence event targeting at NADA 2025 delivered not only above-average engagement, but also high-quality traffic. With a strong mobile-first strategy supported by multi-device delivery and post-event retargeting, we helped this automotive software company build momentum before, during, and after the show.